https://www.kathrynbeane.com/contact daily 0.75 2021-06-17 https://www.kathrynbeane.com/about daily 0.75 2024-10-11 https://www.kathrynbeane.com/home daily 1.0 2021-09-16 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590602752601-GM9ZB7IMZPH4M8MR4K7D/kathryn_1_P1333752_web.png Home https://www.kathrynbeane.com/home/feelthemusic monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591125350724-9G4YQZ9ELLG26EBFLJYM/15_ATT_110_FeelTheMusic_Facebook_1200x628_WTM_v2c+copy.jpg Home - AT&T - Social Campaign Though the deaf and hard of hearing community has long produced music videos using American Sign Language, this is the first involving a large corporate sponsor and a high-profile band, whose push on social media could raise awareness of the art form. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591132224750-MRK3O7D36SBJEERT3SKU/15_ATT_110_001_FeelTheMusic_VideoStills_5+copy.jpg Home - AT&T - Social Campaign https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591125956231-UV0PRIPULQ8H5GSX1UEC/Screen-Shot-2015-11-14-at-5.46.55-PM_580.png Home - AT&T - Social Campaign https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591125935495-9QXHVS9IWVJGDX7Q2LCJ/screen-shot-2015-10-02-at-2-32-40-pm.png Home - AT&T - Social Campaign https://www.kathrynbeane.com/home/edgeoffarming monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591123442919-A4ZHA2HT1N7MHGTJC5Y4/Molehills.jpg Home - AGCO - Branded Web Series https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591123391758-KF9ZL1E26K0LOZPVOQEG/Moving+Images+1-min.png Home - AGCO - Branded Web Series The real deal: The series features real growers from Mississippi, Texas, North Dakota, Washington, Indiana, California, and Iowa. I worked with the brand team at AGCO and their dealers around the country to cast the series with actual customers. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591131722907-U25XBEE4J2GORYYYCEBM/Screen+Shot+2020-06-02+at+2.08.02+PM.png Home - AGCO - Branded Web Series Scouting out drama: Season Two included a trip to the high desert of central California, where the “turnaround kings of farming” were trying to get green from land that hadn’t been touched in 40 years. https://www.kathrynbeane.com/home/makesomeroom monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591365762938-K0Z35U9BZSTXET24JZZ4/msrw_7.png Home - Publicis Groupe - Experiential Workshop Immersive, first-person audio: Workshop participants told us that bearing witness to the private hurts of their coworkers while the normal workday proceeded, obliviously, around them was surreal and emotionally heightened the listening experience. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591208562477-6YE2GRDDUVR3VD7SYXYF/MSRW_ATL00009+%281%29.jpg Home - Publicis Groupe - Experiential Workshop The physicality of emotion: We placed stories not only in spaces where they might have happened but also where we could use the surrounding “topography” to simulate the emotional conditions of the story. For example, here, a tale of feeling small, isolated, and powerless. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591207124921-SLYJ4RI47AC1PJ08BL0F/MSRW_ATL00029.jpg Home - Publicis Groupe - Experiential Workshop Eliciting empathy: We found that the more literally we could make people step into the shoes of the speaker (in this case, by sitting down), the more deeply they were able to connect with the story’s content. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591207200820-ASG6OK49YW75QNAJMECZ/MSRW_ATL00026.jpg Home - Publicis Groupe - Experiential Workshop https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1592073271930-K01VY3OZ15C74I65IFRY/msrw_8.png Home - Publicis Groupe - Experiential Workshop https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591212058833-7HC52659V0UIFDWW10KE/MSRW_ATL00054.jpg Home - Publicis Groupe - Experiential Workshop Making the invisible visible: After listening to each clip, workshop participants were asked to name what the speaker might have been feeling. We plotted their responses on a giant floor plan of the office to illustrate the unseen emotions that clutter our everyday physical and psychic space, preventing us from seeing each other clearly. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590607470532-7MBX1LKY18DZ9P1LEPXV/msrw_3.png Home - Publicis Groupe - Experiential Workshop https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590607486037-6J1WOZLCZ44IXKVTREQK/msrw_4.png Home - Publicis Groupe - Experiential Workshop https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591211477156-34ANVCPMW3RFWJ91T1KD/MSRW_ATL00045+%281%29.jpg Home - Publicis Groupe - Experiential Workshop https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591211389676-7Z9VVAMLSN8O1KUUTVC8/MSRW_ATL00051+%281%29.jpg Home - Publicis Groupe - Experiential Workshop https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591211562155-FFMSUC62O5CTPSV05YYX/MSRW_ATL00011.jpg Home - Publicis Groupe - Experiential Workshop https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591211957919-IKFP6L9QX60NDFDCRMEV/Screen+Shot+2020-06-03+at+3.18.35+PM.png Home - Publicis Groupe - Experiential Workshop https://www.kathrynbeane.com/home/genentech monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590604791673-JVWK2H9TR7TV85Q4CLYG/genentech_content_2.png Home - Genentech - Permanent Installation A people’s history: The installation recalls key moments from Genentech’s history through the lens of its distinct culture. Clever copywriting that channeled the company’s quirky spirit helped make the moments feel more like memories than milestones, tonally more akin to a school yearbook than a corporate timeline. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1592076863816-KURTP1WJEV9ADLDTR4DM/genentech_content_1.png Home - Genentech - Permanent Installation Presence-triggered playlist: The experience was divided into different content modes that are triggered by human presence and proximity. When no one is nearby, the installation speaks in a “louder” visual voice, with less content depth. Conversely, if someone pauses and deliberately approaches the screen, the most intimate layer of story surfaces. https://www.kathrynbeane.com/home/georgiapower monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1592158041515-7GXYRAK2XI9IJ3IGAUV5/20171019_SECONDSTORY-0205.jpg Home - Georgia Power - Brand Experience Center https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1592164896008-8V3CLJWB1I8LMXX38PLP/content_7_1.jpg Home - Georgia Power - Brand Experience Center Multi-sensory design: Every element of the experience––including choreographed lighting, spatial sound, a custom-fabricated table, and a multi-screen canvas––worked together to wow guests and underscore Georgia Power as an innovative partner. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590521753925-WT1GS54LG37027JS3317/ga_power_comp.png Home - Georgia Power - Brand Experience Center Invoking “otherness”: Design choices, such as representing Georgia from a non-standard, though still recognizable angle on a map, further differentiate the Immersion Room content experience from its “ordinary world” counterpart. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590521629493-LIN55KNHALQWFQU9XU2Y/ga_power_06.png Home - Georgia Power - Brand Experience Center Tactile interactivity: RFID turns a set of handheld objects into tactile navigation devices. When placed on the multitouch table, each “lens” triggers a different content mode. https://www.kathrynbeane.com/home/coda monthly 0.5 2020-11-10 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590707441493-L0SGA1PJ08M2DG9CIG2N/Coda_-63.png Home - Portman Holdings - Media Architecture https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590706475378-6FBM71SCI0UNHBIT5CR1/Coda_Masterplan_LEAVE_BEHIND+Extract.001.jpeg Home - Portman Holdings - Media Architecture https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590706542767-Z2D90QN7UV1Q88IS4H5U/coda_final-1_1080.png Home - Portman Holdings - Media Architecture https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590706717431-L5GOVGKUYEH79F9S3KFF/coda_final-5_1080.png Home - Portman Holdings - Media Architecture https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590706765754-LCBRX0CTP66PD858AO3Z/coda_final-4_1080.png Home - Portman Holdings - Media Architecture https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590707195355-F8H0PLQZYJLDHU3TMA44/Coda_-22.png Home - Portman Holdings - Media Architecture https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1590707829442-AH8SNFUWR7FD2XNI8WQ4/coda_final-6_1080.png Home - Portman Holdings - Media Architecture https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1603129273509-XQM5PW594JIZ9WME4208/Coda_-90.png Home - Portman Holdings - Media Architecture https://www.kathrynbeane.com/home/freezone monthly 0.5 2020-11-10 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1591135068953-A3GOCDJUGGANR4N77QI4/5H2A3421.jpg Home - The Goat Farm Arts Center - Immersive Activation https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1603127419382-3XB45PTQEU30Y7OG82G6/image-asset.jpeg Home - The Goat Farm Arts Center - Immersive Activation Analog interactivity: We transformed regular municipal signs into interactive ones that could sense their surroundings. As guests walked by or otherwise engaged, the signs revealed hidden messaging, uncovering layers of story. Lenticular printing gave us a low-cost way of achieving interactivity: the sign’s messaging changed with the viewing angle. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1603127642372-IQ1JJ9A6R62NQKJMY3PZ/5H2A3726.jpg Home - The Goat Farm Arts Center - Immersive Activation Lo-fi high-tech: Like scrappy indie filmmakers trying to pull off sci-fi, we used edge-lit, etched acrylic to imitate the light values of a high-tech future––on shoestring budget. https://www.kathrynbeane.com/home/acmi monthly 0.5 2021-12-06 https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1604600037253-PH4I69VJKQMDJHYWC66U/Onboarding.png Home - Australian Centre for the Moving Image (ACMI) - Exhibition & Experience Design Onboarding: Did you know that moving images existed long before the invention of film? At the exhibition entrance, visitors encounter the earliest, most elemental form of moving image: light and shadow. They’re prompted to retrieve a “magic lens”, which they can use inside the galleries to collect––and later explore––objects and media that interest them. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1630164010329-1R6QKZ4UQ5SA3HUT20DH/A_close_up_of_the_ACMI_Lens_in_action.jpeg Home - Australian Centre for the Moving Image (ACMI) - Exhibition & Experience Design Modeled on the nostalgic shape of Viewmaster Reels, the Lens interacts with NFC readers throughout the galleries. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1592767157844-O871J4DZGLYQL7OSHZ69/ACMI-moving-australia.jpg Home - Australian Centre for the Moving Image (ACMI) - Exhibition & Experience Design Splitting the difference: The new exhibition contains over 900 moving image-related objects, including this singular tribute to the Australian road movie: a car that is half Mad Max, half Bush Mechanics (a popular, Indigenous-produced reality TV show). What was originally conceived as a creative solve to spatial challenges (i.e. there was not room for two whole cars in the gallery) became a uniquely powerful commentary. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1630075252605-GHN3NTVTLALGEUAYGXUO/BKK_ACMI_%C2%A9smg_0317.jpg Home - Australian Centre for the Moving Image (ACMI) - Exhibition & Experience Design Preserving the past in a digital world: “Memory Garden” draws attention to the urgency of ACMI’s media preservation efforts through its unusual interaction design. By holding their hands beneath a ceiling-mounted column, visitors trigger projections of old Australian home movies, which play out in their palms. The intimacy of the gesture was designed to recast something we experience today as being ubiquitous as something precious and worth preserving. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1630078984472-V63BH9EF5Y51A1E7FGK8/Interacting_with_the_Constellation_at_ACMI_-_.width-1431.jpg Home - Australian Centre for the Moving Image (ACMI) - Exhibition & Experience Design Queuing up the post-visit: At their final stop inside the galleries, visitors can explore the Constellation, a human curated touch-table map that traces unexpected connections branching off of everything the visitor has collected with their Lens. Together, the Lens and Constellation table help visitors draw new connections from things they’ve seen during their visit while also setting up another journey that begins when they leave the building. https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/b6007d16-0fa4-4a99-ae47-eeb0493609d4/Screen+Shot+2021-08-27+at+9.33.42+AM.png Home - Australian Centre for the Moving Image (ACMI) - Exhibition & Experience Design https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/1717443e-19ec-45c9-ab5a-c909933dbd21/Screen+Shot+2021-08-27+at+9.30.09+AM.png Home - Australian Centre for the Moving Image (ACMI) - Exhibition & Experience Design https://images.squarespace-cdn.com/content/v1/5e3dd5455bf79244e092b9db/43b4aa6c-fd73-4fd4-957b-f739d837ade6/Screen+Shot+2021-08-27+at+9.34.17+AM.png Home - Australian Centre for the Moving Image (ACMI) - Exhibition & Experience Design